SH-INDIA Critical Care Solutions was incorporated in the year 2019 by a team of professionals who are experienced in the Medical Devices Industry. The Senior management team constitutes 15 to 35 years of domain knowledge and experience in verticals Sales /Service / Marketing / Product Management / Application / Finance / General Management.





In the consumer-driven approach, all strategic marketing decisions are driven by customer needs. A formal approach to this customer-focused marketing is known
as S.I.V.A (Solution, Information, Value, Access).

SIVA Model is a customer centric approach. It is an alternative to the 4ps of marketing.

The four dimensions of SIVA and corresponding questions designed to answer are:

  • SOLUTION – How to solve the problem?
  • INFORMATION – Where I can Learn more info about?
  • VALUE – My price to get this solution?
  • ACCESS – Where can I find it? is an E-COMMERCE platform to promote reputed international brands of Medical Devices, especially, Accessories & Consumables at affordable prices. As the first stage of operation, products of Flexicare, UK, and Spacelabs Healthcare, USA are available for online purchases. Further products of a few more International and Indian Brands will be added in due course. marketed.

As this e-commerce platform avoids all middlemen between Customers and SH-INDIA,
prices are very attractive.