SH-INDIA Critical Care Solutions is an organization incorporated in the year 2018 by a Team of professionals, who are experienced in the Medical Devices Industry. The Senior Management Team constitutes 15 to 35 years of domain knowledge and experience in verticals – Sales / Service / Marketing / Product Management / Application / Finance / General Management. SH-INDIA has its Head Office and central stores in Raheja Towers, M G Road, Bangalore with Sales and Service Executives in 26 locations and a widespread network of authorized Dealers at 52 locations, across India.


SH-INDIA has Strategic Alliances with World Leaders in the Medical Devices industry like Spacelabs Healthcare-USA, Zoll Medical Corporation-USA, and VOTEM-Korea, for Marketing, Sales, and Service of their products, across India. SH-INDIA extends after-sales-services like Installation, Training, Warranty and Out-of-Warranty services, and Comprehensive Annual Maintenance Contracts, using genuine spare parts and consumables, for optimum performance of the products.




In the consumer-driven approach, all strategic marketing decisions are driven by customer need. A formal approach to this customer-focused marketing is known as S.I.V.A (Solution, Information, Value, Access).

SIVA Model is a customer centric approach. It is an alternative to the 4ps of marketing.

The four dimensions of SIVA and corresponding questions designed to answer are:

  • SOLUTION – How to solve the problem?
  • INFORMATION – Where I can Learn more info about?
  • VALUE – My price to get this solution?
  • ACCESS – Where can I find it?

“How to solve my problem?”
The solution part of the SIVA model answers the customer’s question “how to find a solution for the problem, customer’s faces:
The solution here is identified as the product or service to be marketed.

“Where I can Learn more info about?”
The information part is about, “where customer can learn more about it?”
The information implies the promotional activities designed for the customers.

“My price to get this solution?”
Value part of SIVA model show how much the customer have to spend in terms of price to get the solution.

“Where can I find it?”
The access shows the place where the customers can get the solution.




Spacelabs Healthcare, USA, designs and manufactures acute care patient monitoring, diagnostic cardiology and clinical networking solutions for use in hospitals, medical clinics and physician offices. Spacelabs provide patient monitoring solutions for critical, sub-acute and perioperative care areas of the hospital, providing caregivers with timely patient information. Our diagnostic cardiology systems include Holter recorders and analysers, ambulatory blood pressure monitors, electrocardiography (ECG) devices, stress event data management systems and related softwares and services. Spacelabs Healthcare is a subsidiary of OSI Systems, Inc.




ZOLL Medical Corporation-USA, an Asahi Kasei Group Company, develops and markets medical devices and software solutions, that help advance emergency care and save lives while increasing clinical and operational effciencies. With products for defibrillation and monitoring, circulation and CPR feedback, data management, therapeutic temperature management and ventilation, ZOLL provides a comprehensive set of technologies that help clinicians, EMS and fire professionals, and lay rescuers treat victims needing resuscitation and acute critical care.




VOTEM, Korea was established in 2007, with R&D personnel to create new value in the electronic medical device market. VOTEM is focused on the activities to satisfy customers’ needs, through the value innovation. Also, VOTEM plans to lead the medical industries by carrying out multiple product research and clinical studies, establishing and maintaining the quality system, in accordance with ISO13485 and Medical directive, 93/42/EEC.